The re-launch for Reebok's classic collection line of sneakers was the reason for this event. Reebok partnered with Amnesty International and In-Style Magazine for this cocktail reception for over 300 guests. Images from the campaign shot by photographer Bert Stern were projected on the walls and recreated in living models posing in the lounge area of the party. A shoe salon was created where Reebok gave away shoes to all the guests. Plexiglas displays and cocktail tables were fabricated to show off the new collection of shoes, along with a Plexiglas racetrack shaped bar with the Reebok logo.
